60 Years of Everyday Treasures
A series of whimsical, retro social videos that spotlight sixty objects from the National Collection. Animation brings to life unexpected memories behind everyday items cherished by different generations of Singaporeans.
Branded Content
National Heritage Board
2025
Tales Behind The Treasures
Hear from Singaporeans as they discover how objects in their past sparked joy and shaped moments in their life. Each personal story mirrors Singapore’s own growth as a nation.
National Collection Comes To Life
Informative videos that feature a curated assortment of everyday objects that reflect Singapore’s cultural heritage.
Credits
Director: Jerrold Chong
Producer: Mark Wee
Line Producer: Nursyafiqah Jusman
Story Lead: Lolita Chiong
Art Director: Febby Yauwanita
Animation Director: Yusuf Bin Adnan
Story Artists: Yusuf Bin Adnan, Valecia Tan, Andre Quek, Febby Yauwanita
Visual Development: Valecia Tan, Ben Tan, Shahrazad Logan, Liu Xinyi
Animation Production: Red Door Animation Inc
Additional Animation: Ben Tan
Compositing: Yusuf Bin Adnan, Red Door Animation Inc.
Type Design: Jia Lee
Agency: AKA Asia