National Day Parade
Celebrating 60 years and counting. One identity. Countless stories.
Parade Graphics
National Day Parade
2022 - 2025
Singapore’s National Day Parade is more than a show - it’s our living breathing canvas. From stage visuals to projection graphics, we’ve designed these moments to make these shows special every year.
NDP 2025
Act 2: Our Future, Our Aspirations.
Stage graphics at the Padang, together with projection artworks illuminating the UOB and Fullerton buildings, transform the city in celebration of SG60.
Heartfelt Visuals
A key dimension was the inclusion of artworks by disabled artists, whose perspectives are central to the act’s message of resilience, aspiration, and belonging.
We sought to honour the integrity of each artist’s work, ensuring their voice remains present and recognizable, while also allowing the visuals to come together and flow as a unified experience.
Colourful Fascia
Our canvas was a unique, continuous fascia screen spanning the grandstand. Visuals were designed to flow across the entire span, guiding the audience’s gaze and synchronising with the choreography of live performers, timing of pyrotechnics and fireworks and audience light interactions across the stadium.
Beyond the Show
As part of the show’s extended canvas, our animation was projection-mapped onto two iconic buildings along the city skyline, Fullerton Hotel and the UOB Plaza, expanding the visual experience beyond a single plane.
Record-Breaking Projection
The 280-metre-tall façade of UOB Plaza 1 became the world’s tallest, brightest and longest projection-mapped display, setting three new Guinness World Records. As a canvas of exceptional scale, it required a rethinking of visual design, motion, and legibility.
Every movement, colour, and transition had to be carefully shaped to remain legible, balancing scale with clarity, and ensuring the visuals remained emotionally resonant even at far distances.
The result is a multi-layered visual field, where our animated multimedia is no longer confined to a screen, but exists across surfaces, surrounding the audience and deepening the sense of immersion.
Credits
Animation Director: Andre Quek
Animation Producer: Jia Lee
Line Producer: Celeste Tay
Act 2
Art Lead: Soon Jing Hui
Visual Development: Joanne Lin, Joshua Pereira, Valecia Tan
Animation Leads: Joshua Pereira, Joanne Lin
Animation: Alvin Phua, Zack Lee, Shahrazad Binti Logan, Soon Jing Hui
Additional Animation: Christina Fu, Panisara Sutisukon
3D Artist: Li Yihua
Finale (Fireworks Medley
Visual Development: Jia Lee, Soon Jing Hui
Animation: Yusuf Bin Adnan, Joanne Lin, Jerrold Chong, Joshua Pereira
NDP 2024
Chapter 4: We Embrace Our Diversity
Hop on a theatrical, high-energy journey through a vibrant food haven in the animated banners for NDP 2024. The upbeat, flavourful celebration showcases the nation’s rich diversity with playful charm.
Foodie Heaven
Savour the delightful details of Singapore’s favourite local dishes, brought to life with playful animation and vibrant flair!
Fried Rice Paradise
Drawing inspiration from the vivid neon visuals of Geylang Serai, Little India, Chinatown festive lightings and markets, combined with eye-catching retro signages of local F&B brands.
By creating an eclectic mix of whimsical, animated texts and logos, we reflect Singapore’s identity as a melting pot of diverse cultures.
Chapter 5 - We Uplift Each Other
A fallen star finds its way back to the sky, gently guided by others it meets along the way. With each connection, its path becomes clearer and brighter, until together they form a glowing galaxy. Each light may be small on its own, but in unity they shine more brilliantly.
Go Live
A dynamic animated collage of archival photographs of Singaporean sights, motifs, and people. This segment served as a kick-off to the official start of 2024 NDP live show and TV broadcast.
Credits
Animation Director: Joanne Lin
Animation Producer: Jia Lee
Chapter 4
Visual Development: Febby Yauwanita, Muhammad Noh Bin Arjuna, Priscilla Tey, Sarah Lim, Jia Lee
Animation: Yusuf Bin Adnan, Sarah Lim, Febby Yauwanita, Zack Lee
Additional Animation: Shahrazad Binti Logan, Andre Quek, Jerrold Chong
Rotoscope Artists: Joshua Pereira, Shara Tay
Additional Storyboards: Lolita Chiong
Art Assistant: Wang Xiruo
Production Assistant: Shara Tay
Chapter 5
Visual Development: Joshua Pereira, Zack Lee
Animation: Joshua Pereira, Zack Lee
3D Artist: Li Yihua
Additional Storyboards: Li Yihua
Go-Live
Visual Development: Joanne Lin, Wang Xiruo, Andre Quek
Animation: Joanne Lin, Andre Quek
NDP 2023
Act 2: Our Strength
Animated graphics were projected on the stage floor for multiple song and dance segments to set the atmosphere and context of each show segment. We drew inspiration from the founding stories of Singapore, starting as a fishing village immersed in lush nature.
Setting the Stage
In designing the floor projection, we had to create visuals and motion that is timed harmoniously with the choreography of the performers ‘ movements. In the Prelude, a sea of water flows into from four sides in sync with a group of cyclist. A magical school of fishes swim in as a sampan float enters.
Generative Plants
We developed procedural tools to simulate the growth of plants and interaction with elements such as wind and rain, breathing life to the thriving forest floor.
Step into the Light
Credits
Animation Director: Li Yihua
Producer: Jerrold Chong
Line Producer: Celeste Tay
Visual Development: Nicholas Foong
Story Artists: Li Yihua, Kieran Chan
3D Animation: Toh Lay Siong, Li Yihua, Rodolfo Barcelli
NDP 2022
Animated sequences commissioned for the opening act of Singapore's National Day Parade 2022, projected onto a massive LCD screen to a live audience of 25,000. It reflects an eclectic and energetic Singapore right before the pandemic hit.
Vibing City
A person power-walks through a city that’s bouncing and vibing to the beat of the music. We envision a surreal, fantastical city built with geometric forms, taking inspiration from local architecture such as Tiong Bahru and Golden Mile Complex.
Dance Dance Party
We employed motion capture technology to capture the lead choreographer’s fabulous dance moves, and applied it on to 3D figures who dance and party in recognisable Singapore locations that is reimagined into surreal disco dance floors.
Credits
Animation Director: Jerrold Chong, Li Yihua
Producer: Jerrold Chong
Assistant Producer: Celeste Tay
Motion Graphics: Zack Lee, Rachael Lum, Joanne Lin
3D Animation: Wong Qing, Ng Yuan Yuan, Arthur Lim, Pepi Ng, Hairul Anuar, Javon Chan
2D Artists: Shahrazad Binti Logan, Chayanid Siripaiboolpong, Lolita Chiong
Type Design: Jia Lee